case for workplace empathyFew professionals demonstrate the case for workplace empathy better than Hannah Jew.

Hannah Jew (last name pronounced “Joe”) is an empathy building brand strategist for Scotts Miracle-Gro, the nation’s leading lawn and garden care company.

Empathy is central to how Hannah does her job; it helps drive value for consumers who rely on her company’s products to grow flowering plants and food from seed.

During the pandemic, nearly 21 million people embraced gardening. And Hannah used her marketing and strategy skills to make consumers’ new brand experiences beneficial.

In this episode, Hannah describes:

  • Scotts Miracle-Gro and her work driving brand strategy. Starts at 2:53
  • What an empathetic brand strategist does. Starts at 4:18
  • Her experience of taking on a new job while expecting a child. Starts at 9:53
  • How management created for her a phenomenal maternity leave workaround. Starts at 12:04
  • The gendered workplace experience and its impact on female professionals.  Starts at 16:00

Hannah also answers the question: should “mom” be on a résumé? Starts at 24:30

Full interview starts at 2:45

case for workplace empathyHannah Jew makes the case for workplace empathy, a central value in the future of work.

About our guest:

Hannah Jew received Bachelor of Science and Masters of Science degrees in Advertising from the University of Texas at Austin. She lives and works in Columbus, Ohio.

EPISODE DATE: June 25, 2021

Social media and Published Work:




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Image credits: Expectant mom at work, Liderina for iStock Photo; Portrait, Hannah Jew; Podcast button, J. Brandt Studio for The Dan Smolen Experience.