Onboarding helps people achieve success in the work from home age.

About this episode:

“Forty percent of new leaders fail in their first 18 months, defined as getting fired, forced out, or quit. [Our work over the last 18 years] has reduced that failure rate from 40 percent to less than 10 percent.”

-George Bradt, Founder & Chairman of PrimeGenesis

A new hire failure can cost a company up to 20 times the person’s salary, benefits, and placement fee.

Early in his career, George Bradt discovered that the way most companies integrated newly hired professionals didn’t work. He established onboarding to help new hires, companies, and organizations meet and exceed their goals.

With millions of Americans now working from home, onboarding new talent to their jobs and companies is mission-critical.

Onboarding helps people achieve success in the work from home age. Coincidentally, it is a critical part of the future of work.

In this interview, George:

  • Defines onboarding and explains why it is important. Starts at 3:19
  • Relates the only three true job interview questions. Starts at 6:56
  • Discusses the “fit check.” Starts at 10:05
  • Describes how onboarding has changed with so many people working from home. Starts at 14:55
  • Explains why onboarding “C Suite” executives is so difficult during the pandemic. Starts at 25:14
  • Reacts to the April 2020 CNBC Change Research survey of workforce participation. Starts at 34:12

About our guest:

George Bradt leads the revolution in how people start new jobs. Prior to founding PrimeGenesis, George served as chief executive of J.D. Power’s Power Information Network spin-off and in general management, marketing and sales at Coca-Cola, Procter & Gamble, and Unilever. He is principal of CEO Connection and contributes a weekly column to Forbes.com. George earned a Bachelor of Arts from Harvard University and an MBA from The Wharton School of Business.

EPISODE DATE: May 22, 2020

Social media:

Forbes Magazine Articles by George Bradt

Acing The Only Three True Job Interview Questions

-Onboarding into The New Normal



Amazon Author’s Page

PrimeGenesis Website

Image credits: Zoom Meeting Engagement, Leo Patrizzi for iStock Photo; Portrait, George Bradt.