Greetings from Washington, D.C.
One of our amazing guests on The Tightrope Podcast is Connecticut-based workforce consultant, Natalie Pryce. She is a dynamo who helps displaced workers reengage with meaningful work at an astounding 90 percent success rate. How does she do it? Well, one way is in getting her talent to embrace their personal brand.
Develop a Personal Brand to do Meaningful Work
We know that brands are not just for companies, attached to logos and such. Branding is an increasingly effective tool that helps suddenly displaced, often seasoned workers to establish unique value propositions to connect with eager hiring managers.
Natalie tells us that the two hard targets for brand improvement are the client’s résumé and LinkedIn profiles.
“The more workforce-experienced of my clients tend to have the worst résumés and LinkedIn pages,” she says. “That’s because, as many go through their careers, they don’t continually update them.” So, Natalie helps them reimagine themselves by leveraging the work experience and success that they already have gathered.
Starting with a brand-statement, Natalie gets them to a place of specificity, punctuality, but also relevance. “If their branding statement takes more than two sentences, then they have to keep improving them. Hiring managers have limited attention spans, so telegraphing their unique value through personal branding is critical.”
Check out a special episode featuring Natalie Pryce, about her home town of Bridgeport, Connecticut, already streaming on The Tightrope podcast, HERE.
Our best days lie ahead.
DAN SMOLEN is founder of The Dan Smolen Experience, LLC. He is also the executive producer and host of The Tightrope Meaningful Work Podcast. Please comment here to let us know how we are doing, and, to offer suggestions for future guests and topics.
Photo credit: Natalie Pryce portrait, Olivier Kpognon.