Bravery Part 1: the superpower people need to do meaningful work.

About this episode:

bravery part 1When you are 26-years-old and being thrown into boardrooms to interview the CEO of Pepsi and General Foods and places like that, you really have to learn how to talk to people and to be a little differential, but still to be yourself. Otherwise, [they] won’t tell you anything.”

– Public relations executive Aimee Stern

By all measures, she was successful in ways that mattered most in the professional world: her business portfolio was profitable and scaling.

But Aimee Stern discovered that her work, while effective in its strategy and execution, was done for people that she didn’t always respect. Aimee lamented that her focus was directed to [not messing up], rather than to making her work meaningful.

bravery part 1As a single mother of two kids, she couldn’t just “blow up” her career to do something else. But Aimee made a bargain with herself, to continue to scale her PR practice, but do it on her own terms.

And, that’s when Aimee Stern channeled bravery to do good and do well in her professional career.

In the podcast episode Bravery Part 1, Aimee describes:

  • A childhood informed by fear and the loss of her mom [starts at 2:34]
  • Developing a social conscience [starts at 5:19]
  • The importance of writing in her life [starts at 10:40]
  • Her first job in advertising and dealing with sexual harassment [starts at 14:07]
  • An act of bravery that changed her career for the better [starts at 22:26]

About our guest:

Aimee Stern is the Chief Bravery Officer of Brave NOW PR based in Washington, D.C. She earned a Bachelor of Arts degree in English and Education from the State University of New York Oswego.

EPISODE DATE: December 13, 2019

Social media:

Brave NOW PR Website

Brave NOW Courageous Content Website

Image credits: Child in a cape, iStockPhoto; Portrait, Aimee Stern