Greetings from Washington, D.C. where we are under an extreme heat-warning. Today, the mercury is expected to rise above 100 degrees (with heat indices expected to top 107 degrees). Saharan high temperatures will be our reality for at least the next three days.
And, how about that climate change?
On D.C. radio, the ads running in heavy rotation are for HVAC repair services—those locally owned and operated companies one calls when in a panic, after their central air conditioner stops working.
One of my favorite undergrad courses at the Ithaca College Park School of Communications was Advertising Sales, taught by the inimitable Rudy Paolangeli. His long-running Rudy on Duty program on WHCU radio in Ithaca, New York is the stuff of legend. Yet his skill in, and enthusiasm for, selling “radio time” is what has stayed with me all these many years; for Rudy, selling time established an important compact between the radio station, the advertiser, and the listener.
Local radio ads, and fond memories of Rudy’s advertising sales course, have got me thinking about the kinds of advertisers who may seek to promote their goods and services on The Tightrope with Dan Smolen Podcast. Until now, we have avoided accepting spots of any kind for the podcast, because the process involved too much post-production work to be worth our time and effort. But now our podcasting host, Blubrry, has just introduced a dazzling all-digital dynamic ad insertion process that will make running advertising on episodes of The Tightrope easier for us and more relevant for advertisers.
Which brings me to my recent advertising-related 2AM nightmare: a lucrative advertising contract arrived in my email inbox from The Estates at Love Canal—a luxury retirement community…
And that’s when I woke up in a cold sweat.
Of course, that’s not a real advertiser. But in my heart-pounding waking state, it became clear that we hadn’t thought through the kinds of advertisers that we would be willing to accept for the podcast.
Now, with Blubrry’s new capabilities in place, we must set the bar and set it high.
Folks, advertising content on The Tightrope will soon be a thing. Simply stated, we need to generate revenue from advertising to cover our production costs and, in the months and years to come, to produce and stream more episodes to help inspire you to seek your own meaningful work. During the next several weeks, we will develop advertiser guidelines for acceptable and relevant content. Once that is complete, we will share them with you and our entire community.
Thank you for your continued support of our podcast and our mission to help more people do work that is profound, protects the planet, empowers people, and is fun to do—meaningful work.
Wherever you happen to be do stay cool and dry. Our best days lie ahead.
And now, a word from our sponsor…
DAN SMOLEN is founder of The Dan Smolen Experience. He is also the executive producer and host of The Tightrope with Dan Smolen podcast. Listen and subscribe to us by keywording “The Tightrope with Dan Smolen” on Apple Podcasts. Also, please rate us and offer suggestions for future guests and topics.
Image credits: Radio announcer, iStock Photo; Rudy “On Duty” Paolangeli, RudyOnDuty/homestead.com; Abandoned “Love Canal” dwelling (1979), The Buffalo News.